What Ura charges for, and what it does not

The app is free. Building is free and unmetered. Hosting starts at £10 a month and is sized by you. AI is not ours to charge for, because you hold that subscription directly. That is the entire arrangement.

Free, and meant permanently

Downloading Ura and building with it costs nothing, however much you build. This is not an introductory offer with a meter waiting behind it. Making things has to be free for the idea to work, and the bill appears only when something real is running for other people.

What you do pay for

• Hosting, from £10 a month, sized by what you actually use.
• Your own AI subscription, paid directly to Anthropic or OpenAI, at their price.
• Your own domain, if you want one, registered in your name.

What happens if you go over

Everything live switches off, free and paid alike, with a warning at 80% so it is never a surprise. Nothing is deleted; the data is kept for thirty days and paying puts it all back immediately. It is a hard switch rather than a surprise invoice, which is the trade we think is fairer.