Pricing

The app is free. Hosting is the only thing you ever pay for. Cancel anytime.

Free
Free
Try Ura.
Build anything. Put something live and see it work.
Includes:
  • No card required
  • Unlimited projects, on your machine and live
  • A real database, wired in
  • Your own AI, 0% markup
Download
Pro
£10/mo.
For your own sites and apps.
A few live projects, with their databases, domains and email.
Everything in Free, plus:
  • Unlimited live projects
  • Unlimited visitors
  • Custom domains and email
  • Your price is your spending cap
  • Cancel anytime
Max
£50/mo.
For people who ship a lot.
Many live projects, heavy traffic, big databases.
Everything in Pro, plus:
  • Five times the room of Pro
  • For sites that get busy
  • Databases that grow with you
  • One click up from Pro, any time
Prices in GBP. VAT or sales tax, where your country charges it, is added at checkout. Your plan is a hard spending cap: we never charge past it without asking. Outgrown Max? Speak to us →
The philosophy

Why we never charge for AI.

Most AI builders resell AI at a margin. Every message their agent sends earns them money, so when it gets something wrong and tries again, five attempts is five times the revenue. Their incentive points the wrong way: the worse the agent works, the more they make.

Ura never sells you AI. You bring your own subscription, straight from the AI supplier. And it is not a meter either: you use it, it refills, and if you keep hitting the ceiling you move up to a bigger plan. Nobody earns a penny from your retries, and the supplier wins by making the agent so good you need fewer messages, not more.

We only charge for keeping your app online: hosting, database, publishing, email. From £10 a month, and it grows £1 at a time, only when your app actually needs more. When your app grows, we grow. Our incentives point the same way as yours. That is the whole idea.